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Football Australia snares Subway to become the Socceroos’ naming rights sponsor

The Socceroos have secured their biggest sponsorship deal, with American-owned fast food company Subway to become the national team’s naming rights sponsor as part of an overall three-year contract with Football Australia reportedly worth more than $10 million.

Subway’s deal with FA will result in the company also having the naming rights to the Olyroos, Young Socceroos and the Joeys, and become an official partner of the Matildas and the Australia Cup competition.

The Socceroos – who host New Zealand at Suncorp Stadium on Thursday night – have been without a naming rights sponsor since FA’s deal with Caltex ended in 2019.

Subway’s Rodica Titeica (front left) and FA CEO James Johnson celebrate the new sponsorship deal. Picture: Supplied
Subway’s Rodica Titeica (front left) and FA CEO James Johnson celebrate the new sponsorship deal. Picture: SuppliedSource: Supplied

“Subway joins us at a time of unprecedented interest and growth in Australian football,” FA chief executive officer James Johnson said.

“The team at Football Australia has worked tirelessly to strategically position our iconic national teams in an increasingly competitive market.

“We are delighted to be working with another high performing team.”

Subway country director for Australia and New Zealand Shane Bracken said: “This is a partnership of two iconic brands and binds together a sandwich chain enjoyed by millions worldwide and a sport that millions play, participate in and support across the globe.

“Subway is proud to be partnering with Football Australia at such an exciting time for the game – not only across the national men’s and women’s teams, but as junior players move through the ranks and become our next line of role models and heroes.”

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